How to Join TikTok’s Creator Fund / Rewards Programme
What is it?
TikTok’s Creator Fund (and follow-on programmes) allows qualifying creators to earn money from their videos, based on how many views and how much engagement their content receives. TikTok Support+3TikTok Newsroom+3Lickd+3
In the UK, the older “Creator Fund” criteria apply, but TikTok has since moved toward a broader “Creator Rewards” or “Creator Next” style scheme. TikTok Support+2retainiq.io+2
Eligibility Requirements
To apply, you’ll generally need to meet the following criteria (UK version) — be sure to check your TikTok app because criteria can change.
- Be 18 years or older. TikTok Newsroom+1
- Be based in the UK (physical location, not just citizenship). Napolify+1
- Have a Personal Account, not a Business Account (in many cases, Business accounts are not eligible). TikTok Support
- Have at least 10,000 followers. TikTok Newsroom+1
- Have at least 100,000 video views in the last 30 days. TikTok Newsroom+1
- Post original content (not just reposted/duplicated, no reused watermarked content) that complies with TikTok’s Community Guidelines and Terms of Service. TikTok Support+1
- Maintain good standing (no major history of guideline violations, no fraudulent behaviour). TikTok Support
How to Apply
Once you meet the eligibility requirements:
- Open the TikTok app and go to your Profile.
- Tap the three horizontal lines (hamburger / menu) in the top right corner.
- Navigate to Settings & privacy → Creator tools (or similar) and locate the “Creator Fund” or “Creator Rewards Program” section. TikTok Newsroom+1
- Tap Apply. Then read and agree to the terms and agreement. TikTok Newsroom+1
- Wait for the review/approval. Once approved, you’ll be able to track your earnings via the Creator dashboard. TikTok Newsroom
- After approval, the earnings eligibility typically applies only to content posted after that approval date (check your programme details). Lickd
Tips to Maximise Your Chance & Earnings
- Focus on original content, preferably longer than one minute (especially for newer rewards programmes). TikTok Support+1
- Build your follower count and views consistently. 10,000 followers and 100,000 views are minimums; hitting well above that increases your chances.
- Engage your audience: replies, comments, live sessions; the more authentic engagement, the stronger your metrics. Crunch
- Stay compliant: avoid reused/watermarked clips, copyrighted music without rights, or behaviour that might violate guidelines.
- Track your metrics and content performance rigorously—use analytics to see what works and refine your niche.
- Treat this as a business: once you start earning, consider tax implications (especially in the UK). Km Accountancy
What Can You Earn?
Earnings vary widely and depend on many factors — views, engagement, region, video length, watch-time, authenticity of views. Lickd Some reports in the UK suggest earnings of around £0.75 per 1,000 qualified views, though only a percentage of total views count as “qualified”. Napolify
Important note: This should not be your only monetisation method. Brand deals, affiliate marketing, TikTok Shop, and other revenue streams can supplement and often exceed what the Fund/Rewards programme offers.
Next Steps (for Your TikTok Live Agency & Creator Clients)
- Audit your existing TikTok accounts: check follower counts, view counts for last 30 days, account type (Personal vs Business), content originality.
- Set milestone targets for clients (e.g., 10,000 followers by X date; 100,000 views in next 30 days).
- Develop a content plan focused on original, high-engagement videos longer than 1 minute, ideally in your niche.
- Once eligibility is met, walk them through the application process (profile → menu → Creator tools → apply).
- Monitor once approved: track which videos earn, analyse what types of content perform best; build branded strategy around that.
- Advise about taxes and business status: earnings count as income, keep records of all monetised content and payments.
Call to Action
If you’re ready to take your TikTok account (or your creator clients’ accounts) to the next level and monetise through the Creator Rewards programme, let’s set up a free audit call. We can review your current stats, identify what’s missing for eligibility, and build a tailored growth plan to get you live in the programme as quickly as possible.